Ingredifind is a hospitality technology startup founded in San Francisco and based in London.
Our mission is to make dining out safe and stress-free, no matter your allergy or dietary preference. We do so by equipping restaurants with tools for ingredient-level transparency and empowering diners with personalised menus they can trust.
How it started
Mark White
Ingredifind Founder
It began with a first date at a Greek restaurant.
Hanna Ogburn (co-founder of Ingredifind), who lives with multiple food allergies, had quietly learned to navigate menus and staff interactions to avoid risk. When she shared this with Mark White (CEO and Co-founder of Ingredifind), he became her ally—reading menus carefully, cross-checking ingredients, and checking with servers to make sure the food was safe.
“From then on, we were a team. Hanna’s food allergies were my food allergies. I’d take one side of the menu, she’d take the other. Then we’d confirm everything with the waiter.”
Despite their best efforts, uncertainty lingered.
Could a busy server remember to relay Hanna’s long list of allergies to the kitchen? Would hidden ingredients be caught? The fear of an allergic reaction was always present.
That’s when the idea for Ingredifind took root. There had to be a better way…one that gave diners control and removed the burden from staff.
“Just like Hanna and I used to do at restaurants by hand, I wanted to help people filter menus for their unique allergies. Not a one size fits all allergy menu, but a personal menu. An Ingredifind menu.”
A platform used by guests across the UK
What began as a way to help Hanna has become a platform used by guests across the UK with allergies, intolerances, and dietary preferences of all kinds. Ingredifind is setting a new standard by replacing hard-to-read matrixes and spreadsheets with smart, personalised menus and easy-to-use dashboards for staff.
Ingredifind enables restaurants to:
Offer self-service, personalised menus to guests
Automatically tag allergens and diets using our expert-backed system
Empower staff to answer questions at the table
Save time and reduce friction in daily operations
Gather valuable guest insights to inform menu decisions
Guided by experts
We’ve partnered with registered dietitians and allergists to develop the most robust allergen tagging system in the industry. Each dish is automatically analysed, with allergens flagged based on the actual ingredients, so restaurants can provide guests with accurate, up-to-date information.
Ingredifind also supports a wide range of diets. Based on the ingredients in a dish, we automatically identify and filter dishes according to dietary preferences such as Vegan, Vegetarian, Pescatarian, and many more.
Ingredifind brings together experts in software development and the hospitality industry to deliver the future of Allergen Management
Mark White
Co-founder & CEO
6 year dedication to launching Ingredifind
Guides vision, team, and client success
BA Boston University, Computer Science
Full stack design & development
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Nick White
Co-founder & CFO
30 yrs Silicon Valley back-office leadership
Guided NeXT from being a hardware company to a software company, reporting directly to Steve Jobs
Took SpringSource from Series A to $420M VMware sale
Helped build Elastic from startup to $1B~ public company
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Hanna Ogburn
Co-founder
25+ years living with allergies
Shapes product design and user perspective
Advises on consumer trust and engagement
BA Boston University, International Relations
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Dominic Child
VP of Sales
20 yrs enterprise sales & partnerships
Deep roots in hospitality tech
Former Head of Sales at Fourth
MA Kingston University, Business Management
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Laurie Peterson
CMO
MBA Haas UC Berkeley
15 yrs Silicon Valley marketing
“Rising Star Innovator of Yr”
2X founder and 5 startup exits
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David Crawford
Director of Technology
35 yrs technology industry
Former CTO of Naked Wines, Global Lotteries, Sky, BT, and Private equity advisor
Product Led technology advocate
Host of London Tech Leaders community - events and podcast
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Nick White
Chairman
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Jon Andrews
Director
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Mark White
Director
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Rob Bearden
Advisor
Steven Schuurman
Advisor